February 12, 2013 by susanyvivi
And the countdown begins.
If you’re not familliar with the site indiegogo, you’ve probably heard of the term ‘crowdfunding’.
“indiegogo is a crowdfunding platform where people who want to raise money can create fundraising campaigns to tell their story and get the word out.”
When you go to the site, you’ll see that people raise money for everything under the sun – from film and books ideas to business renovations and legal fees. And then there are people like us who campaign to protect farmland, promote local food production and create a sustainable way of life.
Our campaign will go live on Wednesday Feb. 13 at 7:30 p.m. (PT). It will explain our cause and offers incentives or ‘perks’ to fund the campaign. We’re even working on a video to let funders see who’s behind the campaign and engage them in what we’re trying to do. The video won’t be ready for a few weeks but we’ll post ‘making of’ pictures from our shoot this week. As soon as the video is ready, we’ll upload it to indiegogo and we’ll be sure to let you know so you can take a peek.
There are many ways you can help make sure our indiegogo campaign is successful:
1. Fund it! The campaigns that get fully funded usually get funding on their first day and usually receive 25% to 40% of their funding within the first few weeks. This helps give ‘public validation’ for the cause. And ‘funding psychology’ dictates that the most actively funded campaigns get even more funding.
2. Share it. If we all tell two (or two hundred) friends about the campaign, it will keep our campaign active. The most active campaigns are featured on indiegogo’s category ‘browse page’, their homepage, newsletter and blog – which leads to more activity and more funding.
3. Follow it. We’ll be updating regularly to let people know how things are going and how you can help as the campaign progresses. Click the ‘heart’ once the campaign is live and you’ll get email updates.
4. Consider raising money at work. If you think there are people who would be interested in supporting us at work, send an envelope around to your co-workers asking them to check out the campaign url, pool your resources to go in on a donation together (you’ll get a bigger perk that way). Or, if your organization supports local food and sustainability causes, consider bringing our campaign to their attention.
And for those who have already donated or are planning to donate in a different way, we will be more than happy to honour the incentives or ‘perks’ that we’re offering on indiegogo to you as well.
Words cannot express how grateful we are for your support.